All our packages benefit from Search Engine Optimisation.

What is search engine optimisation? Most people want their site to appear high up in listings from search engines. Search Engine Optimisation (S.E.O.) is the process of making a website and its content more easily found by search engines and give the website better chance of appearing higher up the listing.

Even with our basic packages we will offer important advice for helping to make your site more "search engine friendly". Naturally the bigger the website project, the more work will go into search engine optimisation.

Many people think that S.E.O. uses "tricks" to fool the search engines or paying money for higher placings. Well, it has been a long time since search engines fell for "tricks". These days search engines use highly complex methods of analysing the pages of websites and they are very good at spotting deliberate, underhand attempts to manipulate search positioning. If you use underhand methods to try to improve search engine positioning, you could end up being blacklisted and dropped from the listings altogether.

At WebXite Design, we use quality code and attention to detail. Many web designers miss out extremely important and sometimes very basic elements of the code, either because they are in a hurry, or because they just do not know how search engines work.

Right from the outset of any project we begin working on S.E.O. by advising you on the writing of the content for the website. Using your knowledge of your business and potential customers, we will work together to produce content for your website that will have a better chance of being well listed on search engines.

This content is maximised by effective use of quality, modern code. On the surface, many web pages may appear similar, but the quality of the underlying code can have a dramatic effect on how search engines "see" your website.

An added benefit of websites coded with search engine optimisation in mind, is that they will often also work well in devices such as mobile phones and PDA's. An important factor when you consider the recent increases in the number of people browsing the internet from such devices.