If your website is more than a couple of years old or perhaps it was not built professionally, it could well benefit from an update.

You may wish to bring the design up to date, but perhaps more importantly, your website may be in serious need of improvements to both the text that the visitor sees and code that is behind the scenes, especially if you have any interest in better search engine listings.

We can carry out an assessment of your website to discover any weaknesses in the text presented to the visitor and also any weaknesses in the underlying code. We will then suggest any improvements that can be made to get the website working harder for you.

Three Really Good Reasons to Update Your Website

1. Out of Date Information
   There is nothing worse than visiting a website and finding information that is seriously out of date. Having a news page that proudly states "Last Updated January 2005" gives out a poor message to visitors. Another important consideration is that search engines tend to give a boosted listing to sites where the information is regularly updated compared to sites that have remained the same for a long period of time.
2. The Text is not Achieving Good Search Engine Listings
   Many websites just do not seem to get well listed on search engines. The website may appear to be informative and present the required information to the visitor but in many cases the text is not working hard enough for you. Often seemingly subtle changes to the text can have a dramatic effect on how well the site is listed by search engines.
3. The Code is Out of Date / has Errors
   In recent years there have been huge changes in the way websites are coded. New standards have been created to help websites work across a wider range of devices and new methods of coding help to make the information in your website more accessible. This also tends to help search engines to "read" your text so that people can search for it more easily.

Re-writing A Website for Better Search Engine Listings

Many sites on the surface may appear to be perfectly fine, but under closer examination they are missing countless opportunities to boost their search engine positions. Apart from these missed opportunities, they may also contain code that is actually hampering their listing with search engines.

With the majority of websites, this is due to a combination of the text in the website and the underlying code that displays the text on the website. The way search engines work is that they have automated systems that visit your website every so often and they "read" your website's code. A search engine can only discover what your website contains by what it can "read" in your site's code.

The way in which a website is created can have a dramatic difference in how it is seen by search engines. It is possible for two websites to look identical and yet one website present absolutely no worthwhile information to search engines and the other to present a great deal of meaningful content that helps get the site listed well for relevant searches.

We Can't All be Top of the List

Most people want to see their website at the top of search engine listings, but you need to ask yourself "Why should my website get listed higher than the other hundreds (or thousands) of similar websites?". The simple truth is that it is a competition - your website has to be better than the others and by that we mean it needs to be better at providing the right kind of information in a meaningful way to search engines. For any given search, the search engine will assess all the websites it knows about (millions) and decide which ones are the most relevant. The more competitive your trade is, the more effort needs to go into your website to make it compete well against the huge numbers of similar websites.

We can help with:

• Re-writing text to assist search engine listing
• Re-writing code to correct errors that may hinder search engines
• Re-writing code to make it more meaningful to search engines
• Carry out regular content updates on your behalf
• Provide Content Management Systems to allow you to update your site easily online
• Update the website design
• Re-write the code to bring it up to modern standards

For more information, please contact us.