Re-coding for Search Engine Optimisation

A project to re-write the website's code and optimise the content for better search engine listings.

Friesian Equine is an importer and breeder of Friesian Horses and their website is important for marketing the horses that they have for sale. Their previous site was not acheiving high positions for relevant search terms and following an assesment of the website, a number of issues were found within the code of the site.

The website has been completely re-coded from scratch to use modern, standards compliant xhtml and css based layout. During this process, we have made the underlying code far more meaningful to search engines and re-written much of the text to maximise the use of keywords and search terms within the content.

We chose to develop a custom database application to manage the available horses. Not only does this simplify the updating of the site, it aslo automatically generates quality html code, rich with relevant keywords, ensuring that the site continues to be optimised for search engines. 

Visit the Friesian Equine website